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Experiential Retail Design

We challenge brands and retailers to Re-think the way physical stores are conceived and operated.

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"Coterie hopes tech will keep the trade show relevant" 

Jessica Schiffer for Glosssy

Trade shows have never been sexy, but UBM Fashion's Coterie is aiming to at least remain relevant amidst an uncertain wholesale market though buzzy, high-tech activations.

"We wanted to find ways to bridge technology and fashion that aren't too far out there and that retailers will feel ways to comfortable trying in thier own stores),"  

said Danielle Licata, the Coterie vp leading The Coterie Experience, which runs from February 27 to March 1 at Manhattan's Jacob Javits Center.

The show, which typically draws contemporary designer labels, will boast a 5,000 square foot installation separated into stylistically themed vignettes, including "pop" and "minimalism," brought further to life using augmented reality.

The show, which typically draws contemporary designer labels, will boast a 5,000 square foot installation separated into stylistically themed vignettes, including "pop" and "minimalism," brought further to life using augmented reality.