I believe in Retail, I believe in shopping centers, I believe in physical environments.

I do NOT believe in how stores are design and operated today , I no longer believe in the $XSQFT formula , I believe in "IMPRESSIONS X SQFT".

The brick and mortar industry is tired and we need to "shake it "

What was yesterday defined as "Lifestyle" should today become "storytelling"

Brands need to rethink their Store layouts where Products are no longer the primary focus.

Racks of garments and shelves full of goods should make space for experiential display

Is no longer "Visual Merchandising", it's now "Emotional Storytelling"

I'm an Experiential Retail Designer , I believe in Evolution but this time I'm calling for brands interested in Retail Revolution